HerFit - advertising creatives
Two advertising creatives for the HerFit women's fitness app: a square layout about discipline and change, and a vertical layout about enjoying exercise.
Challenge
Present a women's fitness app through two distinct moods: determination to change and relaxed workouts without unnecessary pressure. Make the main message stand out at first glance in both formats.
Solution
The square layout combines pink accents, large typography and a smartphone outline. The vertical creative uses blue and coral brushstrokes, handwritten details and a free-trial call to action. Photography and composition support the mood of each message.
Result
Two finished HerFit layouts in square and vertical formats. A single gallery presents both as different visual approaches to advertising a fitness app.